Hundreds of sample tiles of various sizes were previously stored in the new showroom extension but have now been moved to the merchandising hall. Logistically speaking, this is a considerable improvement, not least because the so-called ‘sample room’ was on the second floor. Since the sample delivery takes place in collaboration with the merchandising department, the move kills two birds with one stone.
The new space ties in nicely with the east side of the existing showroom and will focus on the project-related tile segment. ICA is implementing this change to better facilitate and respond to markets related to industrial buildings, rental properties and offices. Sales manager Bram Boer and senior representative Ruud Leemhuis have taken the lead in compiling the range, which will mainly consist of white, grey and monochromatic wall tiles as well as various types of floor tiles.
Ruud Leemhuis emphasises that ICA is active in several markets and says that there is currently a demand for tiles that are not on display at the IDIC. To meet the needs of these markets, the new project-related showroom has been created. At the same time, the current product range will be reviewed and an entire array of new tiles will be added. Possessing an industrial character, the project-related showroom will take at least three months to fit out.
As mentioned previously, the IDIC has an interconnected meeting room and even boasts a real library. Architects, tilers and representatives from the real estate industry and housing associations can work on-site and consult the hundreds of reference works related to all the series and factories that ICA works with.