New corporate identity nearing completion
Druten – Earlier this year, a truck with an ICA logo was ‘christened’ by owner Kees van den Hoek. It marked the start of a new corporate identity launch, which is now nearing completion. The entirely revamped ICA website is already up and running, and, on 4 January 2021, we expect the new dealer portal to go live. You will hear more about this exciting development very soon.
Over the last month, you might have noticed that our email signatures have changed. In addition, you might have spotted a new doormat and flags at the entrance to our Van Heemstraweg premises in Druten.
The rollout of the new ICA corporate identity has made great strides now that the lettering on the merchandising van has been completed, a fine addition to our professional branding. There is a good chance that you might see our beautiful van outside your premises this year.
Last but not least, the doors to the sales department will be painted a different colour at the start of the new year. Since our move from Beneden-Leeuwen to Druten in January 2019, the colour scheme of the previous occupant has not been changed. Now that we have launched our new corporate identity, it is the ideal moment to tackle the doors as part of an approved management initiative.
No guesses to what the new colour will be… ICA-red. A fun fact for the experts: the hexadecimal colour code of our corporate identity is #e01f26, a pink-red tint. In the RGB colour model, #e01f26 consists of 87.84% red, 12.16% green and 14.9% blue. Who knew? We certainly didn’t!
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